Welcome Works.
The Client
Global Refuge is a nonprofit serving newcomers seeking safety, support, and a share in the American dream.
The Challenge
For their upcoming job fair, Global Refuge needed promotional content to distribute through print and web. As the organization recently went through a design refresh, it was imperative that all new content closely adhere to established brand guidelines.
The Deliverables
Letter Sized Flyer
Facebook Event Banner
Instagram Post
After a recent organizational name change and newly established brand identity guidelines, this flyer needed to adhere to new guidance and serve as an exemplar for future print and web designs.
I began the ideation process through a series of quick sketches, making note of the design elements that most successfully prioritized quick information comprehension for busy users. I also considered which elements would scale well to multiple formats.
Headlines: Size × 110% = Leading
Subheadings: Size × 120% = Leading
Body: Size × 150% = Leading
Concept Development
Incorporating Brand Guidelines
Final Deliverables
