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Welcome Works.

The Client

Global Refuge is a nonprofit serving newcomers seeking safety, support, and a share in the American dream.

The Challenge

For their upcoming job fair, Global Refuge needed promotional content to distribute through print and web. As the organization recently went through a design refresh, it was imperative that all new content closely adhere to established brand guidelines.

The Deliverables

  • Letter Sized Flyer

  • Facebook Event Banner

  • Instagram Post

Concept Development

I began the ideation process through a series of quick sketches, making note of the design elements that most successfully prioritized quick information comprehension for busy users. I also considered which elements would scale well to multiple formats.

Incorporating Brand Guidelines

After a recent organizational name change and newly established brand identity guidelines, this flyer needed to adhere to new guidance and serve as an exemplar for future print and web designs.

Headlines: Size × 110% = Leading

Subheadings: Size × 120% = Leading

Body: Size × 150% = Leading

Final Deliverables

Next

Zika Farm